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In pop culture, bras have been fashion stars for decades. “I incorporate a lot of lingerie into my styling,” says New York City’s Matthew Mazur, who works with musicians like CL and Kim Petras. He references iconic noughties moments: Halle Berry’s lacey set in Swordfish, Foxy Brown’s denim triangle top on the cover of Broken Silence, Carrie Bradshaw’s bikini bra and board shorts in the Hamptons. Modern updates are designed to be seen. “That’s the look, the bra showing,” says Christina Pacelli, a Los Angeles local who styles Sierra Capri and Laverne Cox. And when it isn’t showing, quality still matters. “You would be surprised at the number of celebrity and non-celebrity clients that I encounter who don’t own a good bra,” she says. “There are so many options, your bra shouldn’t be feared and loathed.”
The most buzzed-about category of the year is often the easiest to ignore. “They have no underwire, and it’s like you forget that you’re wearing it,” says Pacelli of the beauty of bralettes, ranging from KES silky layering pieces to Les Girls Les Boys sheer triangle tops. Versatility begets popularity. “You can wear it to bed; you can wear it every day,” she says, regularly recommending them to extreme comfort enthusiasts. “Going back to an underwire bra is, like, unfathomable to them for their personal wardrobe.”Below, the pros discuss the best new bras—and opportunities to evolve—from wireless wonders to futuristic fabrics:In a range of skin tones and textures, the T-shirt bra is reimagined. “These are ergonomic bras that are seamless and undetectable under a shirt or blouse,” Pacelli explains. “I have some clients who exclusively wear Negative Underwear bras for comfort,” she says. “And ThirdLove—you forget you are wearing your ThirdLove bra.” They also partner with I Support the Girls distributing gently worn and new bras from all brands to those experiencing homelessness. “What I’ve been hearing is, ‘I’m cleaning out my closet, I’m revamping it,’ ” Pacelli says. Now, that mindset can serve a larger purpose.
Brands like Girlfriend Collective and Adidas are creating recycled polyester from used plastic bottles (Nike diverts about a billion from landfills and waterways yearly as well), while indie designers lead the zero-waste materials movement. “Reusing fabric from past collections is a regular part of my design process,” says Anna Slevin of her Chicago label ASc. “I love the challenge of reworking and creating something entirely new.” Since they can be sewn from scraps of larger projects, ASc bralettes give last season’s materials another chance. “We are committed to consciously creating,” says Hattie Tennant, who cofounded London lingerie label Fruity Booty with Minna Bunting in 2018. They use sustainably sourced or deadstock fabrics that would have gone to a landfill, and around 40% of their orders are coming from the U.S.
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